Work for Van der Pop, one of North America's most recognized female-focused cannabis brands.
I worked with two others artists on this project, I did the art direction, designed part of the illustrations (the ones you can see below), and worked on some of the animations.
It was really nice working on this project with a great small team. I was also free to do my own style and the project had all the elements I usually integrate in my work: feminine figures and curved shapes, plants and patterns.
Here are some of the first designs, illustrations that changed or didn't get selected at the end. To show you a bit of the behind the scenes, and the design process.
Art Direction | Design | Animation